Men vs Women in the Use of the Internet

How many times a day do you check your Facebook, Twitter and Instagram? With the help of Smart Phones there is an app that makes daily use of social media extremely accessible. But I wonder, do men have an stronger online presence or do women?

According to the Pew Research Center, “It’s a Women’s (Social Media) World“!

This graph shows the varying degree of engagement of men and women using different social media sites. While it is not all female dominant, the overall average is an 8% difference.

social-world-2

The findings of three Nielsen global surveys shows that globally, women are connecting for social reasons more than men. Women stated that they use social networks in order to stay in touch with family and friends. The results of the study showed 65% of women using social media for online communication vs. 53% for men. “More women also use social media than men as a creative outlet, particularly for blogging and uploading/sharing photos (28% women vs. 23% men) and for entertainment purposes (48% women vs. 45% men).”

The Nielsen findings suggest an intriguing generality, though, to women’s digital affinities: The ladies aren’t just more likely to buy stuff online; they’re more likely to be online in the first place. They’re more likely to blog. They’re more likely to be on Facebook or Twitter. They’re more likely, in general, to represent themselves as digital personas.

Why more women then men blog is hard to say. It’s easy to start a blog (you’re reading one right now) but why are more women then men blogging? It takes a lot of time and focus in order to be a great blogger. One must post on a regular basis in order to keep readers engaged. There are millions of blogs out there but about anything and everything. People blog about what is most important to them and often times you will see bloggers pulling from other sites that cover the same topics- these topics mainly are written by people of the same sex as that blogger. With more women blogging than men it’s evident that the female blogging community helps to support each other by drawing on works of their female peers. In turn, this allows for the female population of bloggers and grow and it encourages other to do the same since they see the amount of support coming from other women bloggers!

As the internet and social networking continue to grow, I am confident that the number of female online users will only grow with it. Blogging too will continue to become more and more popular. But it’s creating a successful blog that one must look at next..

Citations:

Duggan, Maeve. Pew Research Center’s Internet and American Life Project Tracking Surveys. Digital image. It’s a Woman’s (social Media) World. Pew Research Center, 13 Sept. 2013. Web.

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How Do YOU Appear Online?

Over 40% of the world has access to the internet and they are not afraid to use it. Right now there are about 3 BILLION internet users according to InternetLiveStats.com. That’s almost half the world’s population. eBizMBA.com reports of all the sites that these nearly 3 billion people are visiting the top three sites are Google, YouTube, and Facebook. Social Media sites have become a huge part of our daily routine and it is evident through these statistics.

This visual from Digital Insights looks at the latest social media statistics for Facebook, Google+, Twitter, Instagram, LinkedIn, Pinterest, Vine, Snapchat, YouTube and blogs. Some of the mind-blowing facts from the infographic include:

  • 75% of the engagement on a Facebook post happens in the first 5 hours.
  • 44% of users on Twitter have never sent a tweet!
  • 84% of women and 50% of men stay active on Pinterest.
  • More than 2 users sign-up for LinkedIn every second.
  • 23% of teens consider Instagram as their favourite social network.
  • Weekends are the most popular time to share Vines.
  • Number of snaps sent per day on SnapChat is 400 Million. (Yeah! that’s true)
  • 40% of YouTube traffic comes from mobile.

Social Media and the internet is a great place to create an online persona. It doesn’t happen overnight and there are some tips and tricks to making work but if you are successful you can pretty much do ANYTHING! Forbes discusses “The First Steps to Building your Personal Brand”. This is important they say because, “Whether you’re on the job hunt, a student, or gainfully employed, you must think, act, and plan like a business leader. With the surge of social media, you have not only the ability, but you now have the need to manage your own reputation, both online and in real life.” The Guardian also gives great tips for improving your online brand.

While these steps seem like  piece of cake, gaining a following and being able to excel in the online world isn’t all that it appears. Later on in this blog I will be highlighting women who have taken on the challenge of creating an online brand and achieving success!

Women Entrepreneurs In the Online Community

The Internet has played a huge role in the way that society functions today. Heck, you wouldn’t even be reading this if it weren’t for the Internet! There are so many different ways for people to connect online that it has even made communication easier in a way and has allowed for people to open up their lives for the public to see. Some people have even made a name for themselves solely based on the Internet and different social media platforms. Instagram allows a person to share their life through photos, WordPress allows a person to share their life through words, and Twitter and Facebook allow a person to promote themselves and their business for free. These are just a few ways in which we have seen individuals rocket to Internet stardom, if you will. The best thing is that ANYONE can access these sites and ANYONE, who is willing, can make a name for themselves from these sites.
Through this blog I would like to highlight female entrepreneurs who made their name from the Internet. So many people, women specifically, are out their doing important things and using so many different online platforms to do so. Some women have found a way to make a name for themselves past their blog or social media site and have grown into what we would consider an entrepreneur. I want to first take a look at the bigger pictures of how the Internet is affecting the way individuals are able to portray themselves and their business online through research at the library and web searches. After that I will evaluate the difference between men and women in online communities through statistics and Internet articles. Finally I plan to highlight specific women that have built their “empire” from the use of online communities and social media!